Professional Experience
My experience is listed below. I’ve also created an interactive data viz of my experience which you can access here.
SENIOR MARKETING ANALYST | INTUIT | FEB 2020 - PRESENT
Analyze voice of customer data to identify areas of opportunity where we can better serve our consumer base to reach financial freedom.
MARKETING ANALYST | INTUIT | JUN 2016 - FEB 2020
Partnered with online advertising team and agencies to measure marketing performance across social, referral, and affiliate channels.
Global financial technology platform with TurboTax, Credit Karma, QuickBooks, and Mailchimp.
MARKETING ANALYTICS STRATEGIST | PISTON | MAY 2015 - JUN 2016
Led weekly reporting calls with multiple clients to provide insights and recommendations based on performance.
ASSOCIATE MARKETING ANALYTICS STRATEGIST | PISTON | MAY 2014 - MAY 2015
Collaborated with display and paid search marketers to track and report on marketing performance.
Full service digital agency based in downtown San Diego. Winner of the iMedia Small Agency of the Year Award.
GRAPHIC DESIGNER | NORTHWEST MISSOURIAN | AUG 2013 - DEC 2013
Designed layouts for weekly student newspaper.
Student newspaper publication of Northwest Missouri State University.
MARKETING COMMUNICATIONS INTERN | THE KNOT | MAY 2013 - AUG 2013
Managed social media accounts, performed market research, and created sales pieces for The Knot B2B.
The nation’s leading wedding marketplace.
SOCIAL MEDIA INTERN | NORTHWEST MISSOURI STATE UNIVERSITY | AUG 2012 - DEC 2012
Managed Northwest Missouri State University’s social media accounts.
Northwest is home to the Bearcats and offers 124 programs of study.
AFFILIATE MARKETING & COMPLIANCE INTERN | KEYPATH (FORMERLY PLATTFORM ADVERTISING) | JUN 2012 - AUG 2012
Oversaw key external relationships and ensured content was accurate.
Transform education. Transform the world. Ranked Kansas City’s #1 advertising agency in 2012.
Education
BACHELOR OF SCIENCE: INTERACTIVE DIGITAL MEDIA | NORTHWEST MISSOURI STATE UNIVERSITY | 2010 - 2014
Interactive Digital Media is an interdisciplinary degree with an integrated curriculum from the departments of Mass Communication, Art, and Computer Science.
Activities and societies: President of Advertising Club, Secretary of Digital Media Club, Secretary of Sigma Society, Events Coordinator for Student Senate
Relevant courses: Consumer Behavior, Social Media Strategies, Social Psychology, Principles of Marketing, Web Publishing (SEO, UX, Media Planning), Graphic Design, Typography, Advanced Advertising Strategies, Advanced Media Design, Communication Law & Ethics, Digital Photography, Media Leadership, Script Programming I & II